Episode 5: Chuck Muth

Chuck Muth is Chief Growth Officer at Beyond Meat

Beyond Meat is a rapidly growing, disruptive company that makes plant-based meats substitutes.

Under his leadership, the company grew net revenues rapidly by expanding distribution into approximately 111,000 retail, restaurant and food service outlets in more than 83 countries worldwide.

He leads the company’s growth initiatives and has been instrumental in building a high performing sales and commercial organization.

Beyond Meat Inc. launched one of the most successful IPO's in history, increasing value 164% in one day. Note that most stocks don't do that in 5 years. 

Prior to joining Beyond Meat, Muth had a long career in the beverage industry.

Including:

...the creation of a new entrepreneurial sales/commercial organization within the Coca-Cola Company called Venturing & Emerging Brands (VEB) as Senior Vice-President with revenue increases of over 200%.

 ….Vice President of Sales at the Honest Beverage Company after its acquisition by Coke growing revenues from $35 million to over $230 million.

 ... Senior Vice President of Sales and Marketing at The Philadelphia Coca-Cola Bottling Company.

Prior to 2004 Muth served as the Vice President/General Manager of Joseph E. Seagram’s global non-alcoholic beverages business unit.

Muth began his career as a Route Salesman for The Coca-Cola Bottling Company of New York where he progressively advanced his career with promotions to District Sales Manager, Division Sales Manager, Director of Brand Management and Branch General Manager.

Throughout his career he contributed to these big companies by growing their revenue and establishing their name in the world.

Muth is a graduate of Montclair State University with a BS degree in Marketing and Management and an MBA in Finance from Fairleigh Dickinson University.

Chuck's LinkedIn Profile

Beyond Meat website

WHAT YOU'll DISCOVER IN THIS EPISODE:

Chuck’s amazing journey from truck driver to the C-Suite.

What you learn going to a high school with kids from 80 countries.

Early in his career, he went to jobs where he questioned if he could handle it. Then he learned to grow quickly in it.

How to harness the power of no nonsense, direct communication.

Two strategies you can use to boost employee retention.

The incredible story of how Chuck came out of early retirement to join the C-Suite at Beyond Meat. It involves Seth Goldman (founder of Honest Tea/Executive Chairman of Beyond Burger) , Ethan Brown (Founder of Beyond Burger), The New York Jets, and grilling a Beyond Burger.

The powerful phrase the drew him to Beyond Meat..."I want you to come with me and let’s change how the world sees food".

How Raymond Lane, Executive Chairman of Hewlett Packard, challenged Chuck during his interview, and Chuck was able to address the elephant in the room.

How the President of Coke Bottling predicted Chuck would not stay in retirement very long.

The difference between “retiring” and "emotionally retiring”.

What to think about when you’re making important decisions.

The secret to creating positive relationships throughout your career.

Two key lessons he learned from bad managers.

What the best employees do.

The easy way to check on your competition every day.

QUOTES:

“I’ve always focused on the job I was doing and worked incredibly hard to excel at it. That led to promotions."

"Do the right thing. Follow your true North."

"My bullets always come from the front. If I am having an issue with someone, I’m honest about it."

“Make the right decision for the right reasons.”

"Sometimes it’s short pain for long term gain."


RESOURCES:

Execution, Larry Bossidy

From Good to Great, Jim Collins 

Built to Last, Jim Collins

The 7 Habits of Highly Effective People, Stephen Covey

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