John Ferguson

NASCAR has a bold vision for diversity and equity taking shape.

You may not consider NASCAR at the forefront of conversations about diversity in sports, but you’ll find a dynamic leader at the helm who puts forth an ambitious plan.

I host NASCAR CHRO, John Ferguson, who shares an inspiring strategy to increase diversity in the organization. Whether you're a fan of NASCAR or a leader seeking innovative strategies for promoting diversity in your own organization, this is a must-listen for anyone committed to creating a more just and equitable world.

NASCAR is the American Auto Racing sanctioning and operating company that is best known for stock car racing. NASCAR is the leading promoter of motorsports activities and sanctions more than 1,200 races in over 30 U.S. states,

In this role, he oversees NASCAR Human Resources and provides strategic leadership around talent acquisition, employee engagement and culture development to support and engage employees across more than 20 office and race-track locations in the U.S.,

For nearly a decade, he’s served in HR roles at Monumental Sports & Entertainment (MSE) in Washington, D.C. and most recently as Vice President of People & Culture.

While at MSE, he led the HR function for six sports team properties, including the Washington Wizards, Washington Capitals and Washington Mystics, four facilities, including Capital One Arena, and more than 2,500 employees.

John serves on the Alumni Board of Directors for Furman University, UNCF Orlando Leadership Council and Durham Success Summit Advisory Council.

He also holds Bachelor’s in Political Science from Furman University, Executive Certificate in Strategic Diversity and Inclusion Management from Georgetown University, and a Master’s in Business Administration from the Howard University School of Business.

John was recognized by Savoy Magazine as a 2022 Most Influential Black Executives in Corporate America.

John's LinkedIn profile

NASCAR'S website


  • Why using TikTok can boost your leadership.
  • How to help your employees make great decisions.
  • What it's like being a CHRO at NASCAR.
  • John's incredible leadership journey.
  • The NASCAR approach for motivating employees.
  • A strategy to create trust with your employees.
  • How leaders of the league are fostering positive competition.
  • The future of diversity at NASCAR.
  • How to increase the speed of effective change.


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