Richie Norton

Stop using time management and start using anti-time management. Instead of getting work done for work’s sake, you can identify meaningful professional and personal goals and leverage powerful systems and processes to accelerate your progress.

I hosted, Richie Norton, award-winning author and serial entrepreneur.  An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. 

Richie is one of the world’s leading thinkers and Top 100 coaches as honored by MG100. He is the CEO and Co-founder of PROUDUCT—an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain. 

He is the author of several books including Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead and What to Do About It. Richie was born and raised in San Diego before moving to Brazil and then Hawaii. 

Richie's LinkedIn profile

Richie Norton's website


  • The WORST advice Richie’s heard when it comes to time management.
  • The moment his mindset shifted about time management.
  • Bold predictions about the future of work in the Post-Management Movement.
  • The most valuable leadership skill in the new world of work.
  • An essential strategy you can use to retain your team.
  • Anti-time management and why Richie wrote a book about it.
  • Where Elon Musk is missing an opportunity on employee retention.
  • Is flexibility still a corporate perk?
  • The weirdest thing that’s become normal about work.
  • Time management vs Anti-Time management.
  • Three parts of work-life flexibility, and how to leverage them.
  • The one decision that eliminates a dozen decisions.
  • The Castle-Moat strategy for prioritizing your work and life.
  • Richie’s new term “effectualism” and why you need it.
  • Thought leadership advice for every leader.


Anti-Time Management by Richie Norton 

The Power of Starting Something Stupid by Richie Norton


Parkinson’s Law 

80/20 Rule


“How you spend your time is how you show your love.”


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