photo credit: Michael Ventura

Episode 8: Seth Goldman

Seth Goldman is Co-founder of Honest Tea and Chair of the board of Beyond Meat.

He is also Founder of Eat the Change®, a platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change® umbrella is PLNT Burger, a plant-based quick serve restaurant that offers delicious burgers, sandwiches, fries and soft-serve. 

He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry magazine’s Executive of the Year, Beverage World’s #1 Disruptor, and Partnership for Healthier America’s CEO of the Year

He is a graduate of Harvard College and the Yale School of Management and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.

Seth’s LinkedIn Profile

Seth on Twitter

Eat the Change website

Honest Tea

Beyond Meat

Seth’s Book: Mission in a Bottle


●     The first question you should ask when you find yourself at a career crossroads.

●     Why Seth believes the commercial sector is a terrific place to make a big social impact.

●     How learning to maximize your optionality is key for success.

●     Seth’s personal strategy for overcoming jet lag.

●     Why he decided to write his business book as a graphic novel.

●     Two rules for dealing with stress.

●     The story behind why he became a vegetarian and then vegan, and the health benefits he’s noticed.

●     Your most valuable personal resource…it’s not time.

●     How to instill the entrepreneurial mindset in every employee.

●     The productive way to bring a problem to your boss.

●     What it’s like to be part of one of most successful IPOs in history.


“Think about how you optimize your optionality.”

“If you can meet your dietary, nutritional needs without killing animals, why wouldn't you try to do that.”

“Your most valuable resource is your energy.”


Seth's Interview on Guy Raz's, How I Built This


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