Why You Can Always Think Like a Marketer

Why you can always think like a marketer
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Interested in more success at work?

Then try marketing to your boss and coworkers.

This might seem a little weird at first, but realize I don’t mean starting your next staff meeting like a used car salesmen or auctioneer.

Simply start thinking like a marketer, and you’ll soon reap these benefits:

  • More effective communication
  • Increased openness to your ideas
  • Greater acceptance of your requests

The Mindset of an Employee versus a Marketer

In corporate we love to rely on job titles and organizational authority to get things done.  This shows up whenever someone at a higher level in the organization asks (makes) someone else at a lower level to do something…for example when the CEO tells a a manager to implement a new system or program.  This can be effective short term especially in a crisis when every second counts. But when its used repeatedly, this approach starts to lose it’s power.

On the other hand, marketers don’t rely on job titles. They rely on persuasion and connecting on a personal level to compel others to take action. Over time, they establish trust which makes them even more effective at making an impact at work.

Now, imagine someone invites you to an optional lunch-and-learn or to a fun happy hour. You don’t attend because you have to…you attend because you want to.

Consider if you had the same excitement and engagement to attend the weekly staff meeting or roll out a new initiative?  That’s what marketing to your boss and coworkers can do.

Increase Your Success by Adopting a Marketing Mindset even if You’re the JanitorHow to get work done with marketing

Although job titles and organizational structures aren’t going away any time soon, adopting a marketing mindset can improve your success in any job.

In fact, I’ve been sitting here trying to imagine a single job where marketing isn’t crucial for staying sane, making an impact with less effort, and long term success….and I can’t think of a single one.

Maybe a janitor? Nope.

A janitor makes their own job easier not by explaining how everyone can help them…

They do it by explaining the benefits to everyone else.

The life of a janitor isn’t easy but doing a little marketing can make it better.

How will anyone ever appreciate or even acknowledge the janitor’s work if they don’t explain how their work makes it easy for you to come into the office and get right to work without worrying about cleaning up the coffee spill and crumbs from yesterday’s lunch?

How does the janitor get everyone to put the trash can outside their office doors?  Not by telling them to.  They just explain how it 100% guarantees that the trash get’s taken out, any funky smelling smells are removed, and how they will have a nice, fresh trash bag waiting on them upon their arrival the next day.

How to Become a Better Marketer at Work

Try adding a few simple marketing techniques to your own work day and notice how much more effective you can be:

  • Start with what’s it in for them – Before you walk into a staff meeting or write an email, consider how your request, idea, or program benefits your audience. Jot down a few ideas and share them early on in your communication. For an example revisit the top of this article…” More effective communication, Increased openness to your ideas, Greater acceptance of your requests.”  All stuff this benefits YOU.
  • Identify a call to action – In your own communication, be specific about what you would like others to do. So many meetings, calls, emails, etc… leave the audience hanging on what’s next.  Start including this at the end of all your communication. Share with them what you would like them to do. Notice at the end of this email how I’m asking you to share your own personal marketing strategies.
  • Test and tweak – Marketers test and tweak the process as they go a long. It can take some time to perfect your approach to your boss and coworkers but keep going and you’ll start to notice the results.

So what marketing strategies do you use to get stuff done during your work day?  Please share in the comments below.

Ben

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